Integrating Email Campaigns with New and Existing Mediums

Gold Lasso Inc., a leading provider of on-demand email marketing software, has just released a new white paper focusing on the why’s and how’s of email integration with other marketing mediums. Advances in technology, and a reliance on mobile devices and social networking are forcing marketers to take advantage of new outlets and “integrate” them [...]

Build Opt-In Email Lists

Building quality opt-in lists is one of the most challenging aspects of email marketing. Any educated email marketer knows that purchasing a list, even one that is so called “permissioned,” is a big “faux pas” and can tarnish your email sending reputation and drastically hurt deliverability. So what’s an email marketer to do when they [...]