Integrating Email Campaigns with New and Existing Mediums

Gold Lasso Inc., a leading provider of on-demand email marketing software, has just released a new white paper focusing on the why’s and how’s of email integration with other marketing mediums. Advances in technology, and a reliance on mobile devices and social networking are forcing marketers to take advantage of new outlets and “integrate” them [...]

Build Opt-In Email Lists

Building quality opt-in lists is one of the most challenging aspects of email marketing. Any educated email marketer knows that purchasing a list, even one that is so called “permissioned,” is a big “faux pas” and can tarnish your email sending reputation and drastically hurt deliverability. So what’s an email marketer to do when they [...]

Windows 7 Review

What if a new version of Windows didn’t try to dazzle you? What if, instead, it tried to disappear except when you needed it? Such an operating system would dispense with glitzy effects in favor of low-key, useful new features. Rather than pelting you with alerts, warnings, and requests, it would try to stay out [...]

AVG Antivirus 9.0 Review

AVG Free provides the bare necessities when it comes to security, but that should be enough for savvy Windows users. You’ll get a combined antivirus and antimalware engine, LinkScanner, and e-mail scanning. AVG Free 9 introduces a few new features, with improvements focused on performance, including claims of faster scan and boot times. One new [...]